Words of Wisdom Preacher Guard Your Life
John 1:1, Jesus is identified as God’s Son the Divine Logos,
or Word.by identifying his Son as his Word, God reveals that his message and
his person are inseparable. The Word embodies him. Although they are not
inspired, Aristotle’s classic rhetorical distinctions can be helpful to a
preacher to consider your basic responsibilities. Aristotle contended that
every persuasive message is made up of at least three components.
The first is called Logos historically. What does logos mean in Greek? It means “word.” It is the words, it is the verbal content. Logos is the
verbal content of the message. It includes not only the words used but also the
argument used, its craft, and the logic of the message. What is the verbal
message? That is the logos part of the message.
A second major component of any message is Pathos, which is the emotive content. Pathos is
the passion, emotion, or feeling with which something is expressed.
The final component of every persuasive message is Ethos. Ethos is the perceived character of the
speaker. What is the key adjective there? “Perceived.” It is not the actual character of the speaker. You may
say, “Well, I know I am not like that!” Well, how are you being perceived?
Ethos is the perceived character of the speaker.
That is one of the reasons logos and pathos are so
important.
What is your character perceived to be if you are
disorganized? It seems that you do not care.
What is perceived about you if you do not speak with
passion? It is perceived that you do not care. You may care very much! But by
inattention to logos and pathos, ethos is damaged.
What everyone has known throughout the centuries, if you
were evaluating the importance of these three—logos, pathos, and ethos —which is the most important for
persuading people? Ethos, the
perceived character of the speaker.
People listen to
character, and the character becomes part of the vehicle for hearing the Word
of God. That is why the apostle would say, “We put no stumbling block in other people’s path.” It is our
character that we recognize as part of the means by which people hear the Word
of God. The path of the Gospel is the Word. We would recognize that the Word of
God is what convinces. But somehow the listener has to get into contact with
the Word. Thus we tell the meaning of the Word—that is logos, the verbal
content. But if we have heart feelings, passion that does not show, if our
manner contradicts our message, that becomes a barrier to people hearing the
content of the Word. And of course, if our character does not reflect the
meaning of the Word, then people will say, “What you do speaks so loudly I
cannot hear what you say.” Thus character becomes part of the point as well.
Fruitful ministry comes when people have the proper
perception of you. Elisha was a mysterious man not an ordinary man. This
woman’s perception of Elisha came from what she saw in his character. His
living before God prepared him to be speak for God. He became known in the
street before he was known in the pulpit. I’m not talking about the perfection
of a man but the proper projection of the man.
Be careful about Clutter in your life. Clutter can be a hindrance to productivity.
MAY GOD GRANT US THE GRACE NEEDED FOR OUR PURSUIT OF
CHRIST-LIKENESS
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